The car brand DMC has released its first ad since 1982 for its new model DeLorean DMC-12.
It is surely one of the most emblematic of the history of cinema and cars as announced in the last few days, the DeLorean back into production in 2017.
This legendary car present in the cult trilogy “Back to the Future” is revealed in a new advertising. The new DMC- 12 will be released from the chains of Humble, Texas, for a price below 90 000 euros.
After baking commercial failure it suffered between 1981 and 1983, considered one of the biggest flops in automotive history, Doc and Marty’s car is given a second chance for 2017. It is the first advertisement for the DeLorean DMC-12 since 1982, in order to revive the brand and model. This short film titled “Lucky Coin” was directed by Alexander Alexandrov.